Simple. It’s a cliche. We all pretend to aim for a simple design. It sounds the same as the “Make the world a better place!” phrase in Silicon Valley. Like “minimalistic” and “clear,” it seems like these hype words have the power to increase the value of our design just by spelling them. But what does simple design mean? Unfortunately, I think it means different things for different people. It’s the same with beautiful. How can we define what’s beautiful? What’s the magic formula?..