Tips for making UI color schemes

November 6, 2020

There is no one specific option that works for all purposes.

Colors are an important part of a product's brand. It is very important to choose the right color scheme for the logo, which will comprise the corporate identity. It is equally important to put together the correct color scheme for your website or application. Colors draw audience attention to relevant information, influence the overall experience, create an emotional connection with the user, and increase brand awareness.

But it would be too rude to take identical colors from the brand book and use them on the site. The perception of colors depends on many factors that cover many aspects: user interaction and behavior, business of the product and current design trends...

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