As designers, we appreciate great products. Designs that wow us with their experience, but also have that emotional connection of something beautiful and polished down to the smallest of details. We smile at success stories of hard work, thorough research, beautiful UI, and perfect execution...
But we ignore one important part of the story. Most of those great designs are pretty modern, consumer-facing products that were created after UX became a thing. The visuals progressed the most in the last 15 years...