The cognitive overload happening on your screen right now

November 12, 2020

How app icons are fighting for our lower attention spans.

The most recent, controversial Google app icon redesign sparked a discussion around the direction in which digital product icons are moving in general.

App icons have to be brighter, more colorful, and as vibrant as humanly possible. They practically jump out at you. Companies simply cannot afford their products being “missed”, or used rarely because the competition is screaming for attention much louder...

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