Design for culture & sustainability

October 2, 2020

Culture reflects our values and our behaviour – not only in our everyday lives but also in our digital interactions.

We often tend to believe that cultural differences are becoming insignificant rapidly given the increased global outlook in every walk of life. Henceforth, we have witnessed the launch of products that follow one size fits all philosophy with an objective to accommodate a wider set of audience. It's a separate discussion if such products end up exceeding the expectations or not, what's evident is that such products fail to deliver customised experiences, which has become one of the most crucial expectations of the end-users. Culture reflects our values and our behaviour – not only in our everyday lives but also in our digital interactions. What makes us trust a digital product, what catches our notice, what colours evoke what kind of emotions, what nudges us to take an action, it all varies from culture to culture. Designers who do not take these parameters into account while designing will fail to ensure sustainable cross-cultural user experience...

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