5 things that are killing your landing page

November 12, 2020

They are not so obvious as you might think.

Landing page is a popular, yet quite specific kind of website. It often makes me wonder, why it is so hard these days, to find a landing page that is done well? It would seem that we, as product designers, owners and users, are design-aware enough (compared to 10 years ago) — yet there’s one simple thing that everyone seems to forget: the major purpose of a landing page is to sell a product or an idea. Nothing more, nothing less...

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